Brand Concept. The meeting at the white office table.

There are lots of things that go into the creation of a strong brand identity, but at the heart of it all is knowing who you’re creating your brand for and what their needs are. This brand design auckland guide will walk you through all the steps needed to create a memorable logo that speaks to your ideal clientele.

Know your audience.

Now that you’ve got a plan and an idea of who your audience is, it’s time to figure out what they want and need from you. The more specific you can be about these things, the better:

  • What do they expect from your brand? Do they want something revolutionary or just something new?
  • How will their experience with your product/service differ from other similar products/services on the market today? Can you offer something unique and valuable enough so that people will pay extra for it–and not just because it’s cheap!

If there’s one thing I’ve learned in my years of working in advertising agencies (and as someone who likes writing), it’s this: people are busy; they’re always looking for shortcuts when making decisions about where to spend their money. 

If there’s any way at all for us as marketers or designers or creatives (or whatever) who work on behalf of brands like yours can make things easier by eliminating confusion or giving clear instructions without having too much clutter around them… well then why wouldn’t we do everything we possibly can?

Find your inspiration.

You’re a designer, so you’re probably used to creating things from scratch. But in the case of branding, it’s best not to start from zero. Instead, find inspiration in your audience and purpose–and then let these guide your design decisions as they develop into a cohesive brand identity.

Here are some ideas for where to look:

  • Ask yourself who will be using the product or service you’re designing (or buying). Who do they want themselves to be? What makes them happy? How can their needs help inform the overall design process? These questions are all about understanding who will benefit from using what you create–and then making sure those people feel comfortable interacting with it!
  • Think about how this project fits into its larger context within our culture at large; ask yourself why this product/service should exist at all! What makes it unique compared with similar ones already available on the market today?
Brand Concept. The meeting at the white office table.

Use color to your advantage.

Color is an important aspect of branding and brand design Auckland . It can be used to convey meaning, create brand recognition, convey mood and personality, express emotion and even professionalism. Here are some examples:

  • Red is associated with passion, love and anger. It’s also considered a powerful color that evokes strong emotions in consumers because it stimulates the part of our brain responsible for fight-or-flight responses (the amygdala). This makes red an ideal choice for brands looking to evoke strong emotions from customers–either positive or negative ones!
  • Green is associated with growth and renewal; it’s often used by eco-friendly companies looking to communicate their commitment to sustainability efforts through their branding efforts. Blue has been shown to stimulate calmness in consumers while increasing productivity at work – making it an excellent choice for companies looking to portray professionalism in their designs.

Create a logo that works.

The first step in creating a strong brand identity is to design a logo that works. The most important thing to remember when designing your logo is that it should be easily recognizable, memorable and unique. A memorable logo will stick with people long after they’ve seen it, so it’s best if you can create something that stands out from the crowd of other logos out there (and also doesn’t infringe on anyone else’s intellectual property).


Designing a brand identity is an exciting project that can take you on a journey of discovery. It requires you to consider who your audience is, what their needs are and how they feel about your product or service. Once you know these things, it’s time to find inspiration from other brands in similar categories–or even unrelated ones! When it comes down to it though, the most important thing about creating a strong brand identity is using color well.