The digital landscape is changing rapidly. The influx of new technologies, devices, and platforms has made it a challenge for businesses to keep up with the latest advancements.
In fact, many companies are still using outdated SEO practices that no longer work. But the good news is there are many SEO companies in Vancouver out there who offer top-level SEO Services that can help businesses thrive in this competitive environment.
Speed and Reliability
Speed and reliability are also important factors for clients.
Google has been making changes to its algorithm, which can have a significant effect on the rankings of your site.
A slow-loading or unreliable website will not only frustrate users, but it might also trigger a penalty from Google. This would mean that you are no longer ranked well in search results pages (SERPs). Also, users may leave your site after waiting for a long time for certain pages to load.
Security
Security is another important factor when it comes to choosing the right SEO Vancouver. Your website should be secure, and you want to work with a partner that knows how to make your website secure.
Here are some things to look for in a security company:
- Good reputation
- A good track record of providing security services for other clients
- A team of professionals who understand how websites are hacked and can help keep yours safe
Mobile Friendliness
You may not have realized it, but mobile-friendliness is a ranking factor. If your website is not mobile-friendly, you can be penalized in the rankings by search engines like Google.
This means that if your site is not optimized for mobile devices, you could potentially lose traffic. If you are serious about getting top rankings for your business’s web pages and want to increase your chances of being seen on the first page of Google results (and who doesn’t?), then having a mobile-friendly website is crucial.
There are many reasons why having an optimized website matters:
- It improves user experience because the site will load faster on all devices and be easier for users to navigate with their fingers instead of a mouse or trackpad.
- It makes maintenance less expensive because there are fewer pages to manage and update when compared with desktop versions which require more time spent updating plugins and coding HTML tags/CSS files
Content Quality and Value
One of the most important things that clients look at is the quality of your content. It should be relevant to your industry and website, it should be well written and structured, easy to read and up to date. The content must also be unique if you want to give a good impression.
Conclusion
With so many factors to consider, you may be a little overwhelmed by now. But don’t worry—we’re here to help!
We know that finding the right digital SEO Company Vancouver can be difficult and time-consuming, but we hope this article has given you an idea of what clients are looking for in their providers.