SEO Dubai

Have you ever worked with an SEO Dubai agency? If so, did you know that the focus keyword they use in their content can have huge effects on the success of your website? A specific focus keyword should be found in every single piece of content that’s posted to your site, and doing so will help you rank higher in Google search results and drive more traffic from search engines to your site. Here’s how to choose the right focus keyword for your own website if you’re working with an SEO agency or thinking about hiring one for your business.

  • Think of your target audience

While developing your content strategy, it’s important to think of who your audience is and what they care about. A Dubai SEO Agency will have different goals than a multinational conglomerate and each goal should be reflected in its keyword selection.

SEO Dubai

  • Filter out irrelevant keywords

Focusing too broadly on search keywords will mean you are likely targeting too many searches, and therefore fighting for visibility on very niche terms that have low competition and low traffic volume. On the other hand, if you focus too narrowly on search keywords, then you are likely targeting only a small handful of searches that have high competition and high traffic volume. SEO Techniques Make a Huge Difference in different projects.

In order to find keywords with moderate competition and high traffic volume, we recommend using competitive intelligence tools such as SpyFu or SEMRush. Once you’ve identified some promising keywords with moderate competition, it’s time to think about how frequently they are searched: Are they searched once a month? Once a day? Once an hour?

  • Use Google’s Keyword Planner tool

Google’s own keyword planner is an excellent tool. Using it can help you determine not only if your focus keyword is commercially viable, but also whether there are enough searches going on around that word or phrase to justify your investment. And, of course, there’s no better way of getting a feel for what people are looking for than by seeing how many searches go on each month and in which countries those search inquiries are coming from.

SEO Dubai

  • Check relevancy with Google Trends

Google Trends is a fantastic tool that helps you figure out what search terms are trending and how they trend over time. This can be incredibly helpful in deciding which keywords to choose. At google trends, You’ll find that many of your competitors aren’t using Google Trends as a keyword research tool, so you can use it as an advantage by choosing focus keywords that your competition doesn’t even know about!


Choosing a focus keyword can be daunting. Not only does it need to meet your client’s needs, but it also has to fulfill yours as an SEO professional and align with everything you want your agency to stand for. Hope you found the above blog useful for choosing focus keywords for your SEO Company in Dubai.  choose a focus keyword that will set your Dubai SEO agency up for success!