Search engine optimization (SEO) is the process of improving your website’s search engine ranking. Search engines like Google use algorithms to determine where websites should appear in search results – they look at content and other factors to decide where your site should rank. Vancouver CA Digital’s SEO Company guide will explain how you can improve your SEO by writing better content specifically for search engines.
1. Put Your Main Keyword in the First Paragraph
The first paragraph of your content should be used to introduce the topic, according to Vancouver SEO Company it can also be an opportunity for you to put your main keyword in a prominent position.
Don’t use bold or italics: These are considered too aggressive, and Google may penalize you for using them.
Don’t place your main keyword within an image: Images have no text on them so they won’t help with ranking in search results pages (SERPs).
2. Use Keywords Frequently, Naturally, and Strategically
Use Keywords Frequently, Naturally and Strategically
You should always use keywords in your content. This is one of the best ways to improve your search engine ranking on Google with On-Page SEO Content Writing. If you want to know more about this topic, check out our guide here: https://www.seoheavens.com/blog/how-to-improve-search-engine-ranking-on-google/.
The best way to use keywords is by using them frequently throughout all parts of your posts including headlines, subheadings and body text; first paragraphs; last paragraphs; URLs (and image filenames) etc. You can also add relevant images into your posts because they help search engines understand what each page is about better than just plain text alone!
3. Add Relevant Images or Videos to Your Content
Images and videos are one of the best ways to break up text on your page. A reader will find it easier to digest your content when it’s broken into smaller chunks, so that they can read one section at a time and then move onto something else.
Images can help users better understand what you’re talking about if it’s something visual like an infographic or video tutorial. For example, if you’re writing an article about how to make money online, then using screenshots from some popular sites like YouTube would be helpful in helping people visualize how this process works in real life.
You should also consider using relevant images or videos as part of your SEO strategy because Google rewards websites with higher rankings for having good quality content with images embedded within them (as opposed to just plain text).
4. Publish Original Content (Don’t Plagiarise!)
Plagiarism is a big no-no in the world of SEO and content marketing. It’s also something that Google will penalize you for, so it’s important to avoid this at all costs if you want your search engine rankings to improve.
When it comes down to it, Vancouver SEO Company said that plagiarism means copying someone else’s work without giving them credit or linking back to them (or even mentioning them). This includes:
Copying whole sentences or paragraphs from another website without changing anything about the original text–even if those sentences are only one or two words long!
Changing around punctuation but keeping everything else exactly the same (e.g., changing from “I love dogs” into “I love dogs.”).
Replacing some words with synonyms while keeping overall meaning intact (e.g., using “puppy” instead of “dog”).
5. Place Internal and External Links in Your Content
Internal and external links are important for improving search engine ranking on Google. You can use internal links to point to other pages on your own website, and external links will link out to other websites.
External links help search engines determine the authority of your page, which means that if you link to another site, it will give them more weight in their rankings than if they were just sitting there by themselves.
An external link should always be placed at the end of a sentence or paragraph rather than in the middle because this makes it easier for readers who want more information about something specific (and also makes sure people don’t accidentally click away from your site).
Internal linking involves using anchor text such as “click here” or “read more” when linking between different sections within one document rather than just using plain text like “this page” or “the next section.” This helps Google understand how each part relates back together so they know what topic this section covers without having seen all its content yet!
Conclusion
Now that you know how to improve search engine ranking on Google with on-page SEO, it’s time to put your knowledge into practice. Remember: the more content you have, the better! And don’t be afraid to experiment with different strategies until you find one that works for your brand or business.