Are you tracking a dropped SEO ranking? If so, you are not alone. This is a common issue that many website owners face, especially when they get new domain names or redesign their websites. In today’s digital world, search engines like Google and Bing want to offer the best possible user experience for their searchers. If your Ottawa SEO Company site is not providing this type of experience, then it will be penalized—and your SEO ranking will drop as well!
- Make sure that your website is mobile friendly.
- Make sure that your website is responsive.
- Make sure that your website is fast.
- Make sure that your website is secure (only use trusted and secure payment methods).
- Make sure that your website is user friendly (looks great on desktop and mobile devices).
Page Speed
Page speed is the most important factor for your site ranking. A page with a slow loading speed could have a negative impact on your website’s overall search engine rankings.
Many businesses have found success in boosting their page speed by using CDNs (content delivery networks), which are services that host static content like images, CSS and JavaScript files on multiple servers around the world. By distributing resources across different geographic locations, CDNs make sure that visitors get served with faster loading times.
Canonicalization and 301 Redirects
To ensure that the right URL is being indexed, you can use canonicalization and 301 Redirects to tell search engines that your site’s new URLs have priority over its old URLs.
A Canonical Tag tells search engine bots which page is preferred. It’s especially useful when you have duplicate content, like category pages and product descriptions with similar titles on your website. A canonical tag will tell Google which version of this duplicate content they should index instead of both versions appearing in search results or no version of the content showing up at all. This helps prevent over-optimization penalties as well as increases crawl efficiency by ensuring Google only needs to crawl one URL rather than multiple identical ones.
Content Duplication and Plagiarism
You should never copy content from another website, source, or place. It’s against the law to steal someone else’s work and pass it off as your own. Not only that, but Google will penalize you for doing so by dropping your site in the rankings or removing it entirely if they find out about it.
However, there are several other ways that people can steal content from you without actually copying it word for word — which makes them even more insidious than those who blatantly plagiarize. These include:
- Duplicating an entire article with different wording but retaining all of the original author’s photos and images (as well as any links back to their site).
- Scraping content from other websites in order to make new articles reposted on their own sites with slightly modified text.
Quality Content for Link Building.
- Quality content is more important than quantity.
- Your content should be original, unique and relevant to the topic.
- It should be easy to understand and easy to find.
- It should be easy to read, read by others and shared by others on social media channels or websites that are related to your niche or industry.
Conclusion
Above all, you should see the drop in your rankings as an opportunity for improvement. There is no need to panic or rush things, but it’s important to start working on getting your SEO Agency Ottawa site back up and running as soon as possible. You can do this by following some of these steps above like making sure your website is mobile friendly or making sure there aren’t any duplicate pages out there with similar content.