The Name badge you wear to work every day isn’t just there to identify you – it represents you as an employee and your company as an employer. But when was the last time you really took the time to consider what goes into these little pieces of plastic? Sure, a name badge has your name on it, but that’s just the tip of the iceberg in terms of what makes up a good or bad name badge. Your choice of name badges could be subtly sending out messages about who you are and what you stand for, whether it’s intentional or not!

Name badges show your commitment

They show that your company is looking out for all of its clients—not just those who can afford their product or service, but everyone. Your customer wants to know that someone out there understands her and cares about her comfort, safety, and satisfaction. As soon as she receives her name badge, she knows that she’s not just another sale—she’s a valued member of your team and someone with whom you care deeply about providing a positive experience.

Professionalism means looking professional

If your employees wear ill-fitting, wrinkled uniforms and/or badges, it gives off an unprofessional vibe. (And when people think of your business as unprofessional, chances are low that they’ll hire you for a job or recommend you to their peers.) This matters because people judge books by their covers all of the time; don’t give potential clients (or your current clients) any reason to doubt how much attention to detail your business has.


Name badge


A company with pride will have name badges on everyone

executives, administrative staff, and even visitors. The impression that it makes on visitors when there is no nametag for them speaks volumes about an organization’s values and priorities – are people important or not? If you want to create lasting relationships with your customers and partners, it’s important to get badges right. You can use your name badges as a way of reinforcing brand identity and creating visual consistency throughout all aspects of your company. 

You can choose from several materials including plastic, metal, fabric, and paper. Each material has its own benefits but ultimately comes down to personal preference: how much do you want to spend? How long will they last? Do you need something waterproof or scratch-resistant? Are size and weight an issue? Consider these questions before choosing what material best suits your needs.

Names make events easier to remember

If your company is at an event with multiple booths, your badges should make it easy for people to find you when they’re ready to talk business. Your badges will also help attendees locate their colleagues if they need to visit multiple booths, so make sure you have enough blank lanyards and nametags on hand for everyone.

Great design makes people smile!

Meeting someone for the first time can be nerve-wracking, and having to peer at a nametag makes it worse. For many people, their first impression of your company is formed by something as small as your name tag design—if they see it at all! If you’re looking to cultivate positive word-of-mouth, or simply make an existing customer’s experience more pleasant, then investing in quality custom nametags is well worth it.


Having your photo on your name badge not only helps other people remember what you look like, but also serves as a confidence boost by reminding you of who you are. Don’t be afraid to take selfies! We all love to see ourselves, so make sure your business cards and name badges reflect who you are and what you stand for as an employee or entrepreneur.