Augmented reality (AR) was once seen as little more than a fad, but after the success of Pokemon Go and other AR projects, it’s evident that the technology has become an integral part of our everyday lives, and it’s here to stay. But what does that mean for marketers? Plenty, actually—here are just a few ways augmented reality will change the marketing landscape forever.
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, that enrich the user’s perception of the real world. This can be in the form of sound, video, graphics or GPS data. The key to successful augmented reality companies is to seamlessly blend the virtual and real worlds so that it enhances rather than replaces one’s experience of the world.
Business Applications
Imagine being able to see what a product would look like in your home before you buy it, or being able to try on makeup without ever having to leave the store. These are just a few examples of how businesses can use augmented reality to enhance the customer experience. With AR, businesses can provide an interactive and immersive experience that will make customers more likely to purchase their products.
Advantages of AR Over VR
- Unlike VR, which shuts out the real world, AR allows users to remain engaged with their surroundings while still interacting with digital content.
- AR is less expensive to produce than VR content.
- AR can be used in a wide variety of settings and doesn’t require dedicated hardware like VR does.
- AR allows for more personalization and customization than VR experiences.
What’s Next for AR?
The potential for AR is huge and businesses are just beginning to scratch the surface of what’s possible. We’re already seeing AR being used in a variety of industries, from retail to education to gaming. And as the technology continues to evolve, we can only imagine the ways it will be used in the future. For example, smart eyeglasses like Google Glass have made AR more accessible and may lead to a new way of living with digital information constantly available. Other wearables like Fitbit have also made fitness tracking more engaging by adding an interactive component. As these devices continue to grow in popularity, it’s likely that they’ll play an even bigger role in the future of marketing.
How To Market With AR?
There are endless possibilities for marketing with AR, and examples to get you started. You can use AR to create an immersive experience for potential customers, bring your product to life with 3D and interactive content, or even offer exclusive virtual experiences that can only be accessed through your app. The sky’s the limit when it comes to marketing with AR, so get creative and see what you can come up with!
Hope you found the above information useful for your augmented reality companies and understanding the basic aspects of AR to implement in daily life.
