The foundation of any successful SEO Adelaide campaign is keyword research. It’s essential to understand what your target audience is searching for and then find those terms on which your business can claim the top spot in the SERPs. 

While there are many tools available for keyword research, nothing beats actually speaking with potential customers and asking them what they’re looking for online. In this post we’ll show you five ways to find out what people want so you can rank higher in Google searches and drive more traffic to your site:

  • Focus on long-tail keywords

Long-tail keyword concentration is a fantastic SEO Adelaide strategy. It makes it more specific and descriptive, which makes them great for targeting a specific audience. They’re also more difficult to rank for than broad keywords because they have less competition and fewer people searching for them. 

Of course, there is also an argument that using long-tail keywords can be counterintuitive because it’s harder to rank for them in the first place. But if you have time and patience on your side, this strategy may work better overall since longer search terms are usually easier for users because they’re more specific; you won’t waste time trying too hard to find what you need!

  • Target-related keywords

Finding related keywords can help you expand your search volume and make more money. To do this, you first need to find out what people are searching for when they use your keyword. Then you can find out what other words they use to describe that search and target those keywords. For example, if your keyword is “red shoes,” you could try finding related keywords by searching for:

-“shoes” (the most basic way to find related terms).

-“red shoes for men” (this will show you what people search for when they’re specifically looking for men’s red shoes).

-“shoes for men” (this will show you what people search for when they’re searching for shoes in general, but not specific types of shoes).

  • Use the ‘people also ask’ box

When you search Google for a keyword, you’ll see a box on the right side of the screen that says, ‘People also ask.’ This contains a list of related keywords to your main keyword. These can be used in your SEO Adelaide campaign to find long-tail keywords and boost their effectiveness.

To use this feature:

  • Enter your main keyword into Google
  • Click on ‘People also ask.’
  • The results will show you other related questions people have asked in relation to your main one
  • Research based on questions your business solves

To find keywords, you can use Google Search Console to see what terms your keyword ranks for. You can also look at the “People Also Ask” box on a SERP and see what other questions are being asked by searchers.

You should also think about the problems or questions your business solves and whether those are being searched for in Google. For example, if you have an advice column on how to fix a flat tire in your local paper, you might want to look at some of these terms and write articles that include them as well:

  • How do I fix a flat tire?
  • Where can I get help fixing my flat tire?
  • What tools do I need to change my tires?
  • Use Google Search Console to find keywords you already rank for

If you have a website, you can use the Google Search Console to see which keywords your site already ranks for. This will help you understand which topics are popular in your industry and what terms people are searching for when they come across your content. 

You can also engage with SEO Adelaide services to get a sense of how competitive these keywords are, what kind of results show up in Google’s top ten, and how much traffic each search term brings in.


I hope that this article has given you some ideas on how to improve your SEO campaign. If you’re still struggling with keywords and want more help, don’t hesitate to contact us for a free consultation!