SEO Agency Ottawa

Keyword search volume is a metric that indicates how often a keyword or phrase is searched for online. It’s important for several reasons, including ranking high in Google search results and helping you understand what people are looking for when they’re searching online. However, SEO Agency Ottawa frequently take the keyword search volume metric at face value, which results in subpar marketing choices and the waste of priceless company resources.

In this article, we’ll examine the search volume metric in more detail and explain its purpose, origin, and potential downsides.

What is the volume of keyword searches?

Keyword search volume is the number of times a keyword is searched for on Google. You can find this information when you type in your keyword into the search bar.

The higher the volume of searches, the more likely it is that people are looking for your product or service!

If you want to see how high the keyword search volume is, just click on “See all related searches.” This will give you an idea of what other keywords might be relevant to yours and help you optimize your content accordingly.

What is the Use of Keyword Search Volume?

The use of keyword search volume is important for Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising and content planning.

Keyword search volume plays a crucial role in SEO because it tells you how much traffic your website can generate by targeting that particular keyword. 

Here’s SEO Agency Ottawa helps you determine which keywords are relevant to your blog/website, so that you can optimize them for maximum organic traffic potential. Without this information, it would be impossible to know whether or not the efforts you put into ranking high on Google are actually worth it!

What Factors Affect Keyword Search Volume? 

SEO Agency Ottawa

Keyword search volume is affected by a number of factors. The most obvious one is the popularity of the topic itself. If you’re writing about something that nobody cares about, it’s going to be tough for people to find your website through Google. However, there are other factors that affect keyword search volume as well. Keyword search volume is affected by a number of factors, including:

– The number of searches done on Google for that particular keyword in a given month/year (Google Trends)

– How many websites are competing for that keyword (SEMRush).

– Whether or not the keyword is highly commercial and what kind of content ranks high for it (Ahrefs).

– The geographical location where people are searching for your specific keyword (Google Insights For Search).


We hope that this article has helped you understand the importance of keyword search volume for SEO Ottawa strategy. It’s important to remember that while some keywords will be more popular than others on Google, there are other factors that can affect how your website performs. For example, if one of your competitors has a stronger domain authority or better backlinks than you, they may rank higher than you even though their content isn’t as relevant or useful as yours!