Redesigning your website is an important step in your SEO journey, but it’s also one of the riskiest.
Montreal SEO Agency experts team said that making the wrong decisions – for example, deleting winning content or neglecting load times and mobile optimization – you can doom your website to oblivion.
This blog post will cover the five biggest SEO mistakes to avoid when redesigning your website.
We’ll also provide tips on how to minimize these risks and ensure that your new website is ready for search engines. So read on, and don’t make the biggest SEO mistakes of your life!
Deleting winning content
Picking up the right SEO techniques can help your website rank higher in search engine results pages (SERPs).
The biggest mistake website owners make is deleting their winning content – this includes articles, blog posts, photos, and any other type of content.
Here’s what Montreal SEO Agency experts suggest that taking the time to review your site for outdated or irrelevant content, you’ll save yourself time and money in the long run.
Not to mention, this reduces the rank of the website in Google and other search engines. As a result, your site might not be as search engine friendly as you’d like it to be.
So, make sure to keep your content strategies in check, and you’ll be on your way to a successful website redesign!
Neglecting load times and mobile optimization
SEO is all about ranking high in search engine results pages (SERPs). Ensuring that your website loads quickly and is easily navigable on all devices is crucial for achieving this.
One of the biggest SEO mistakes that businesses make is neglecting load times and mobile optimization.
By optimizing images for faster load times, you can ensure that your website is easily accessible on all devices and improves your overall conversion rate.
In addition, make sure to include detailed information about your product or service in the header and footer of each page so search engines can easily index them.
Finally, make sure your website is easy to navigate on all devices – desktops, laptops, tablets, and smartphone.
Ignoring Core Web Vitals
It’s important to get your website redesign right – after all, and it’s one of your most visible marketing tools.
However, if you neglect to take some important factors into account, your redesign could hurt your SEO ranking. Make sure to check for broken links, mistakes in title tags and meta descriptions, and duplicate content errors before you move on.
Additionally, make sure that you have all of the important data listed on your website so that Google can crawl it easily.
Finally, make sure that SEO-friendly data power your website – this will help you rank higher in search engine results pages (SERPs).
Disregarding website analytics
Website redesigns are a common occurrence, and for a good reason – they can help your business achieve its goals more efficiently and effectively. However, there are some big SEO mistakes that should be avoided at all costs.
One of the most common is disregarding website analytics – or worse, making changes based on them alone.
This can lead to disastrous consequences, like losing traffic and losing conversions. Instead, keep the user experience foremost in your mind when designing your site.
This will help you understand what’s working and what’s not and help you make the changes that will improve user experience and SEO. Incorporate website analytics into your design process for a more holistic view of your website’s performance.
Using outdated XML sitemaps
SEO is a complex and constantly evolving topic, which is why it’s so important to use updated and accurate XML sitemaps when redesigning your website.
Over time, the information in your sitemaps will change, so be sure to keep them updated. This will help your website rank higher in search engine results. Additionally, including images and other rich media content is a good way to increase web traffic.
SEO Agency Montreal says to follow these simple tips and ensures that your website is optimized for the best possible SEO results.
Conclusion
By following these simple tips, you can avoid some of the biggest SEO mistakes that can lead to your website losing traffic and ranking.
Make sure to delete winning content, focus on load times and mobile optimization, and measure the success of your website’s SEO with website analytics.
Finally, use an up-to-date XML sitemap to ensure that your website is indexed by Google. Don’t make the biggest SEO mistakes of your life – follow these simple tips and you’ll be on the right track!