It’s a cliche that an ounce of prevention is worth a pound of cure, but it’s still relevant when it comes to digital marketing Adelaide. If you know what the problem is, it’s easier to fix it.
The same goes for websites: knowing where your site stands in terms of its health and performance can help you improve any issues before they become major problems.
Get the right tools.
You’re going to need the right tools for your digital marketing adelaide audit. There are a lot of different ways to do this, but it’s important that you use only the tools that are best suited for your business and your budget.
If you’re not sure what type of tool is best for you, speak with someone who can advise you on what they think would be the most appropriate option. Or, if they don’t know either (which isn’t uncommon), search online and read reviews from other users before settling on a solution.
Assess your site’s health.
Before you can improve your digital marketing results, it’s important to understand your current state. A website audit is the first step in this process and will help you determine how well your website meets a number of criteria that are essential for improving conversions and ROI.
Check for congruence between content and keywords.
You may have a lot of great content on your site, but if it isn’t relevant to the keywords you want people searching for, then it won’t help with SEO or conversion rates. Basically, if someone searches for “How To Do Something” and ends up landing on an article titled “Top 10 Ways To Do Something,” they might be confused as to why they landed there instead of getting information about how to do whatever they were looking into doing in the first place?
Check out your web presence.
Now that you have a handle on your website’s homepage, it’s time to dig into other pages for your digital marketing adelaide website performance. The first step is checking out what users see when they navigate through your site.
This includes:
- Site load times – How long does it take for visitors to get from one page of your site to another? A slower loading speed can lead people to bounce back and never return.
- SEO – Is the content on each page optimised for search engines? If not, then how can you make it more visible in search results?
- Social media presence – Are there clear calls to action encouraging visitors to share their experiences with others via social media channels like Facebook and Twitter?
- This can help boost traffic as well as increase brand awareness among consumers who might buy products later down the line—or even refer friends directly after visiting one webpage!
Conclusion
In conclusion, you should always make it a point to do a digital marketing audit of your digital marketing agency Adelaide. If you want to be successful in today’s competitive world, then you need to be on top of things at all times.
That being said, we hope that this article has helped give you some insight into how to go about performing one on your own site!