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Email marketing is a highly effective way to grow your business. But for some reason, many people still don’t do it. Or they do it clumsily, neglecting important elements that can help you maximize the effectiveness of your email campaign by your digital marketing agency Adelaide. Here are the most common missing elements of email campaigns:

Don’t know who you’re speaking to.

The email campaign is a great place to personalize your message and convey an image of who you are as a company. If you don’t know who you’re speaking to, it will be difficult for them to relate because they’ll have no context to which the email was sent from. Don’t use language or images that are too generic or impersonal; consider using video content instead if it makes sense for how often people receive emails from your business. You can also include links in the body of your emails that lead customers directly online with relevant information about their purchase decisions or product use cases (e.g., “Click here if interested in learning more about…”).

Weak subject line.

You should start with a strong subject line. It’s the first thing people see, and it can make or break your email campaign. If you’re not careful, your audience might overlook what you’re trying to say in favour of the subject line itself.

Here are some tips for crafting an effective subject line:

  • Short—keep them as short as possible! People read emails faster than ever before, so try keeping your subject lines under 20 words at most (20 characters is ideal). This will help keep them from becoming too long and unwieldy on mobile devices, where people often have limited screen real estate available to them when they open an email in their inboxes. The best way to do this? Get creative with how many words fit into each character count—you’ll find that there are plenty out there who’ve done just this already without even realizing it!
  • Clear—make sure each word has meaning for users by being clear about what kind of content falls under yours/your company’s umbrella here; if there are multiple categories within one sentence, don’t make it confusing by mixing up which ones belong together; instead, let those users know where everything belongs, so they don’t get lost along the way.

Not personalizing emails.

Personalization is key to building trust and rapport with your audience. It can be achieved by adding a name to the subject line, body of an email or even the signature block at the end of every message.

For example, if you’re sending out an email about new products or promotions from your company, then add “from” (or something similar) before your name so that it looks like this: “From [your name] at [your company].” This will help ensure that people know who sent them this message and why they should open it up!

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Relying only on text content, neglecting visuals.

You may have heard the saying, “A picture is worth a thousand words.” This is true for not just email marketing campaigns by all campaigns by digital marketing agency Adelaide. Visuals help to build trust and authority in your audience’s eyes by showing them what they can expect from you, as well as informing them about what you offer.

Visuals are also used to demonstrate how much content you have available for people to read when they open an email from you or click through one of the links within it (if applicable). This means that if there are no visuals included in your campaign, then potential customers may be turned off by seeing nothing but text!

Failing to test your email marketing campaign before launching it.

  • You should always test your email marketing campaign before launching it.
  • Test different subject lines and content, as well as images and call-to-action buttons.
  • If you’re using a template, check it against the landing pages of your competitors to see what works for them and what doesn’t work for you.


As you can see, a lot of the missing elements are easy to include in your email campaigns. You don’t have to be a marketing expert or spend days on research and development. All it takes is some editing and proofreading, which will make your emails much more effective.